Seven Real Estate Postcard Designs With Curb Appeal

Savvy real estate agents are doing more than just baking cookies before an Open House. Now they're creating a multi-channel marketing plan.  And this includes mailing real estate postcards to announce new listings, sold listings or to promote their services in general. 

Unfortunately, if you look around the web you'll realize many of these postcards aren't very pretty... 

So we thought it would be helpful to spotlight the best postcard designs we've come upon. Here are seven truly great postcard designs for real estate:

-1-

We love the simplicity of this card by BrightSpot Creative. The vitals are all here. We know the company name, we have an understanding of what they can do, and the black and white photos on the bold colorful background really pop.

 -2-

Kennedy Real Estate put together something really great. This postcard shows a beautiful property and a pleasant looking real estate agent. The contact information is clearly visible and well organized, but what really set the card apart for us was the artistic touch of the green apples. 

Apples are a common motif in their promotional material and branding, and because they're not home related in an obvious way, it feels fresh (pun fully intended) and surprising.

-3-

Sergio Reyes really nailed this one. The cards objective is clear: showcase a property. The photographs are pleasing and prominent. The type is minimal and informative. There's a great sense of visual hierarchy here: the most important information is the largest, while other key details are differentiated by color. It's basic design textbook stuff, but it's stuff people often forget.

 -4-

limelight marketing created a beautiful card for real estate agent Nancy Fong. The colors are pleasant, the information is clear, and perhaps most importantly, the portrait is tasteful. Many real estate agents like to show themselves on their promotional material, and it makes sense. An agent's picture goes far to help establish trust and rapport.  (Just be careful -- no picture is better than a bad picture.)

Thankfully, that clearly isn't an issue here.  Nancy, and the room setting behind her, looks great!

-5-

I really enjoy how up-front Marsid-M&M Group's postcard is. It's quite literally 'inviting.' And  information is organized and clear. What's worth noting about this postcard is that it makes good use of variable data to customize the postcard based on who and where it's going.
Personalizing postcards always makes a bigger impact.

-6-

This postcard for REALTOR® Sarah Martin Properties by designer Ela Leitner is simple but elegant. The clever thing here is the list of useful phone numbers on the side. I'm sure this increases the likelihood of recipients holding on to it.

-7-

And last but certainly not least, we have this Foldup Magnet Mailer from our friends at magnetbyMail and designers at stocklayouts.com

It has all the mailing ease and convenience of a regular postcard, but it opens up and unfolds so you can fit more information about the property inside. A big issue we often see with Realtors postcard designs is cramming too much information on a card. It becomes overwhelming and uninviting to the viewer. The Foldup version is a great solution.  The extra space the Foldup offers
really makes a difference. 

Oh, and the Foldup comes with a useful refrigerator magnet -- so potential clients will have the agents's information for a long time to come.

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Do you have examples of a great postcard design?  We'd like to see them!  Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!

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