Friday, June 22, 2012

Good Design to Kickstart the Economy

It all starts here, with a blank sheet and an idea.

Good design helps engage the reader. It should not only get the attention of their mind, but it should help involve them emotionally.

A good design has the power to do great things.  It can draw attention to important issues, promote a point of view, recruit people to promote change, and yes, can help get an economy rolling again.

That's what went through my mind when I came across designer Jacqueline Rivera's recent postcard design to promote green jobs for the California Construction Academy.

It also made me think that the path to a vibrant economy starts with fresh thinking and thousands of micro projects like this.   I 'd like to thank Jacqueline for letting me see that.

Here's the postcard design from Jacqueline Rivera for the California Construction Academy at UCLA:

Monday, June 11, 2012

Doing Good with Postcards

Who says you can't change the world with a postcard?

The folks at Joshua One Six are a collaborative of designers who do advocacy using their communication and branding expertise.  Call them designers -- or storytellers.   Either way, they're great at using quality photography, type and other design tools to help convey their message, on everything from websites to postcards.

Their postcard designs below are used to help raise awareness, and money, for a primary school in Kenya and the non-profit group Love By Action :