Thursday, May 31, 2012

Kudos: Stacey Herr

This week, I'd like to call attention to the work of designer Stacey Herr.

Stacey's postcard design, to promote a 5K fund raiser at a local church, was spot on.

She uses 1) a compelling image and 2) simple copy to draw the eye and tell the story.

Postcards are like miniature billboards.  And designers who understand that will consistently develop winners.

Nice work, Stacey!

Monday, May 21, 2012

10 Ideas for Alumni Invitations

There can be a lot riding on an alumni postcard design. Having effective reunion invitations can make or break a milestone event.

Like in most design, to be effective you need to focus on a few core things: the audience you're trying to reach, the message you must give, and an action you'd like as a result.

We've collected a range of designs, from traditional to modern, to show how alumni groups have attacked this challenge.

Westminster College alumni postcard invitations:

McMaster Alumni Association postcard design by Valerie Kozina:

The Pennsylvania State University Dickinson School of Law alumni announcement:

Albany Law School Reunion Weekend postcard:

UC Davis School of Medicine Alumni Day postcard:

University of Virginia Black Alumni Weekend postcard:
A bold, graphic approach for an alumni invitation from Artpace:

A colorful. yesteryear graphic for the Connecticut College save the date, from designer Brandon W Mosley:

A traditional reunion postcard for Ohio State University Moritz College of Law from designer Andrea Reinaker:

A colorful. graphic reunion postcard à la Andy Warhol from designer Thomas Haus for Wellesley College: