It only makes sense that color has an impact on a design.
Someone looking at the psychological impact of color in marketing just needs to look at the roots: nature has used color to attract pollinators and distract attackers for, well, a very long time.
Sure, there is a lot that effects what
we think when we look at a postcard design, but of all the cues we consider, color can be one of the strongest.
As noted in KISSmetrics
, retailers in North America (yes, location matters) use colors to convey messages to their customers:
- red conveys 'energy'
- blue conveys 'security'
- orange conveys 'aggressive'
- pink conveys 'romantic and feminine'
- green conveys 'wealth' (or 'earth friendly'?)
- black conveys 'powerful and sleek'
There's even an inter-industry association -- the Color Marketing Group
-- that works on forecasting international color trends. Their slogan is says it all: "Color Sells... and the 'Right' Colors Sell Better! "
Since a color choice could impact response, there's a lot riding on selecting the appropriate color for your postcard design.
Up and coming designer Alex Masica
explores the 'color in advertising' issue with a set of dramatic 'sunburst' postcards designed to promote his full-service design house.
His postcards, in green, red, purple and blue, each state the same message.
Or do they?
Postcard Design in Green:
Postcard Design in Red:
Postcard Design in Purple:
Postcard Design in Blue: