Thursday, February 2, 2012

Rule No. 1 for Good Postcard Design

Nearly every time I hear there are rules for designing postcards, I discover that these rules can be broken.

That said, there are a few rules that you probably don't want to mess with.  Here is #1:

The designer needs to make a connection with the audience he/she intends to reach.  

This basically boils down to: "you need to understand who you're speaking to, before you speak."

Take a look at a series of postcard designs created for Poler.  Poler makes outdoor gear for outdoor people -- not the outdoor type who wants to conquer the world, but for those who like enjoying the adventure.

So photographer Benji Wagner and artist Nicole Lavelle created a promotional postcard series which reflects that.

The cards were printed by Print Pinball on a thick, uncoated duplex paper that's white on one side and chipboard on the other.

There's no high gloss printing and no high impact sales pitch.  Just a reminder of what any Poler customer can appreciate: that it's good to be outdoors.

Poler Postcard 1: Climb a Tree... Go Outside

Poler Postcard 2: I Feel Best When...

Poler Postcard 3: Morning Fog...

Poler Postcard 4: Afternoon Sun...

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