It seems there's a growth
industry that's appeared without much fanfare.
It's called "Urgent Care" and it's made up of hundreds of
local clinics that have found a niche somewhere between the Emergency Room and your neighborhood primary care doctor.
I've come across many
postcards designed for Urgent Care marketing -- promoting the clinics to their
nearby communities.
Urgent Care postcards have
to accomplish many things: explain what 'Urgent Care' means, promote the clinic, provide
contact and address details, and provide a call to action. This can be a lot of work for a little
postcard.
The best strategy is
probably to break out the campaign into a series of cards with simple messages.
Each of the designs shown resides somewhere on that spectrum between simple and complex. I'll let you be the judge of which part of that spectrum is most effective.
The final design, from our own sponsor at magnetbyMail, features a magnet mailer which has some added functionality. It includes a customized magnet that can be
kept in the home or office for months or longer.
------
Highland Urgent Care postcard designed by New Thought Marketing:
------
After Ours Urgent Care as found in the NCPA Health Blog . (The blog has a good discussion of how Urgent Care is fitting into the national healthcare discussion.):
------
------
------
Boston Children's Hospital Urgent Care postcard designed by Micayla Boari (at Behance):
------
