It seems there's a growth industry that's appeared without much fanfare. It's called "Urgent Care" and it's made up of hundreds of local clinics that have found a niche somewhere between the Emergency Room and your neighborhood primary care doctor.
I've come across many postcards designed for Urgent Care marketing -- promoting the clinics to their nearby communities.
Urgent Care postcards have to accomplish many things: explain what 'Urgent Care' means, promote the clinic, provide contact and address details, and provide a call to action. This can be a lot of work for a little postcard.
The best strategy is probably to break out the campaign into a series of cards with simple messages.
Each of the designs shown resides somewhere on that spectrum between simple and complex. I'll let you be the judge of which part of that spectrum is most effective.
The final design, from our own sponsor at magnetbyMail, features a magnet mailer which has some added functionality. It includes a customized magnet that can be kept in the home or office for months or longer.
Highland Urgent Care postcard designed by New Thought Marketing:
After Ours Urgent Care as found in the NCPA Health Blog . (The blog has a good discussion of how Urgent Care is fitting into the national healthcare discussion.):
Immediate Care of Oklahoma postcard designed by Rick Boyd:
A postcard for a national industry awareness campaign from the Urgent Care Association of America:
Boston Children's Hospital Urgent Care postcard designed by Micayla Boari (at Behance):
The Maxcare UC layout: an urgent care postcard magnet mailer from magnetbyMail.com: