We're all about promoting good design and the designers that make it happen.
This week, that's led us to the postcard designs of Susan R. Kirshenbaum and her design firm Cherry Tree Creative.
Yes, the design work is tops. But we also like the considered and deliberate approach that Cherry Hill takes. It reminds us of the dozens of choices -- and decisions -- that go into producing a design that works in the marketplace.
A postcard design for JCCSF Fitness Center:
The postcard design for JCCSF Fitness Center is created, as the designer notes, to stand apart from the "hard sell fitness membership offers and appeal to those looking for a more thoughtful, healthy individual lifestyle."
One way to stand apart is to use a tranquil, black and white image. The layout also makes good use of white space and goes easy on salesy copy.
You feel rejuvenated just looking.
JCCSF Summer Camp:
To promote the JCCSF Summer Camp, Cherry Tree designed a series of postcards to create a sense of curiosity and anticipation to announce the coming camp season.
The postcards are presented as a teaser series where each card reveals a bit more than the previous one.
Curiosity, anticipation, discovery, fun -- the elements built into the postcard design -- are exactly the features most moms and dads are hoping fill their child's summertime.
If the purpose of the postcard is to remind parents of the coming camp season, and to drive those parents to the camp website for details and registration, then this postcard series hits the mark.
Do you have examples of a great postcard design? We'd like to see them! Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!