There is a wonderful opportunity to make a high-impact statement, when voters are looking through their daily mail. Yet most politicians seem willing to let this moment pass by.
From a design perspective, most political postcards seem to be a condensed, cobbled version of yardsigns and brochures.
Perhaps politicians should look to creativity of Save the Date wedding postcards for inspiration.
Luckily, there are good political postcard designs out there. I have found several:
I like the fact that this postcard delivers a message and a magnet to the voter. It happens to be from our sponsor at magnetbyMail using a modified StockTemplates layout, but it's effective marketing nonetheless:
The Mitt Romney campaign keeps the focus on a single issue. That's good, because you can count on about two seconds to get your main point across on a postcard:
Some of the most effective political postcard designs aren't from the candidates themselves. Grassroots politics is an opportunity for some designers who are creating postcards to sell to supporters.
Here is a Bernie Sanders card available through Cafe Press. So if you like Sanders you can buy a pack of eight postcards, and help get the word out to your own personal mailing list:
And just to show that you don't have to run for President to have a sharp, well-designed political postcard, check out designer Brad Thomas's card for New Haven's mayoral campaign:
Finally, consider the fact that postcards are, ultimately, little posters. Remembering the mantra of a poster designer -- short, sweet, yet bold -- is sage advise for a designer of political postcards.
Here's a design from the Ron Paul Swag store for a full-sized Ron Paul poster. It's a slam-dunk postcard design as well: