Tuesday, January 20, 2015

Postcards: The Power of Color and Simplicity


This week's spotlight is devoted to the power of color and simplicity. 

The featured postcards are quite varied: some have gone wild, while others show careful restraint. Regardless of their approach, they're all imaginative and attention grabbing. 

I hope these selections show that a little more or a little less can make a world of difference when it comes to design.

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An elegant architecture postcard that makes great use of geometric shapes and a wonderful orange/brown color palette. Design by modernpostcard.com
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This postcard by the Florida Museum of Natural History  features vibrant colors and crisp images. The butterfly's interaction with the edge of the card is clever; the wings draw attention to the copy. Found on modernpostcard.com

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This whimsical birthday party invitation by George is playful yet effective. The information is presented logically while the sillier elements are reined in by the limited colors. Found on behance.net 

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The black and yellow color scheme is evocative of warning labels and caution tape, creating a subtle sense of danger and edginess that likely appeals to the type of clientele this gym is after. Via inkd.com
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This postcard is simple, organized, and easy on the eyes -- everything an ideal website should be.  Via inkd.com